Abstract
Marketing is emerging as an important aspect of the delivery of health care services, including occupational therapy. An understanding of marketing and a knowledge of how to apply its principles will permit therapists to keep pace with the changing health care environment. This article introduces terminology, strategies, and applications of marketing.
Keywords:
marketing
This content is only available via PDF.
Copyright © 1987 by the American Occupational Therapy Association, Inc.
1987
You do not currently have access to this content.